Paul John single malts to step up exports, says company chairman

John Distilleries Ltd expanded its Goa distillery's capacity to 3 million litres annually, investing Rs 100 crore. This expansion aims to meet growing demand for its Paul John Single Malt whiskey in both global and domestic markets. The company also plans to launch new variants and currently exports to over 50 countries.

Spirits maker John Distilleries Ltd (JDL) is stepping up exports and exploring newer global markets for its Paul John Single Malt (PJSM) whiskey, the company said in a statement.

Additionally, the liquor manufacturer said it has invested in capacity expansion for its single malts distillery in Goa, and will launch new variants of the whiskies starting October this year.

"We have almost tripled the capacity of our Goa distillery, from 1.3 million litres to 3 million litres annually. We invested around Rs 100 crore in this expansion which will help us in meeting growing demand for PJSM whiskeys in global and domestic markets," JDL chairman Paul P John said.

The spirits maker exports to over 50 countries, he said.

According to industry estimates, in 2023-24, JDL exported close to 30,000 cases of PJSM whiskey to over 50 countries such as the US, France, UAE and Japan. In the domestic market, the spirits maker sold around 72,000 PJSM whiskey cases.

John said the spirits maker, which has distilleries across 12 locations with an overall production of 24 million cases annually, is firming up plans to roll out premium rums and vodka.

A report by Infomerics Ratings said sales of alcoholic beverages in India are expected to increase by a compound annual growth rate (CAGR) of 7 per cent over the next ten years. In year 2023, the size of the alco-bev market in India was estimated at close to US$ 55 billion, compared to US$ 52.4 billion in 2021.

The growth is being fuelled by a lower legal drinking age, a large emerging new set of consumers entering the middle-class population and popularity of whiskey. Premiumisation is further pushing growth across all spirits categories.

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